Senior Placement Services
No Service Fees

Find Senior Living and Care Options
Making the right care decision for your loved one can be a daunting task filled with stress, tension and pressure. There are so many assisted living, memory care, nursing, and other care options available in Sonoma, Marin, Napa, Solano and Mendocino Counties - the terminology is often unfamiliar. Senior Care Authority® will streamline the process to make it easier for you to make an informed decision.

Our national team of Senior Care Advisors spends countless hours inspecting locations, from mid-to-larger size communities as well as smaller, residential care homes, meeting the staff and reviewing state reports to advise you of any citations that may have been issued against a particular location.

A Senior Care Advisor will meet personally with you to discuss your options, accompany you on visits to locations and ensure that all your questions are answered. The hallmark of our service commitment is that we are by your side every step of the way. We would be happy to put you in contact with an advisor in your area who will provide you with expert advice on any of the assisted living locations listed in our directory of locations.

“8 Steps to Senior Placement”

Elder Care Consulting
Service Fees May Apply

Get individualized assistance with your loved one
Sometimes our families just need more help with challenging transitions and decision-making. This may include facilitating essential conversations between family members, home care agency or caregiver selection, connections to valuable resources or regular visitations with a loved one providing "peace of mind" to family members when they are unable to visit themselves.

It can be comforting to have someone partner with you who is outside the emotional landscape of the family, doing research, talking to providers, organizing paperwork, or finding those "needle in a haystack" resources. A go-to person you can turn to when things get overwhelming. Whatever the need, we can customize our services for your family or provide you with vetted referral sources.

“8 Additional Ways We Can Help You”

In The End – What is the Meaning of Life?

Dr. Michael Weisberg has been a practicing gastroenterologist for over 28 years in Plano, Texas. He is board certified in Internal Medicine and Gastroenterology. He has been recognized as a ‘Super-Doctor’ by Texas Monthly and named to D Magazine’s list of best doctors eight times. Dr. Weisberg also serves as a board member of Digestive Health Associates of Texas. The Hospitalist was Dr. Weisberg’s first novel. He also did a TED talk based on ‘how the art of medicine has become a business in the 21st century’. We’ll be discussing his second novel, which is called In The End.

Changes in Skilled Nursing to Short-Term Rehabilitation

Phyllis Ayman is an Eldercare Consultant, Advocate, Speaker and Speech & Language Pathologist who brings an insider's view into the nursing home industry after working in 40+skilled nursing/short-term rehabilitation facilities for over 25 years. Phyllis is the author of “OVERDUE Quality Care for Our Elder Citizens”, published February 8, 2019and her first book “Nursing Homes to Rehabilitation Centers…What Every Person Needs to Know” was published in December 2017.

Functional Fitness: A New Approach After 50

After a successful 35-year Wall Street career, James P. Owen found new purpose in being an author, inspirational speaker, and social entrepreneur. His book, Cowboy Ethics, a best-seller with more than 150,000 copies in circulation, and two follow-up volumes, Cowboy Values and The Try, put a spotlight on the importance of shared values and personal character in our society. Jim’s books and speeches also launched a grassroots movement that has reached thousands of businesspeople, educators, students, and parents around the country. Now Jim has expanded his focus, becoming a passionate evangelist for fitness as a way of life. Jim shares this message in his newest book, Just Move: A New Approach to Fitness After 50.

Why Would One Need a Trust?

Attorney Roy Johnston practices estate planning, real estate law, and business law. He received his Juris Doctorate from Empire College of Law, and his Bachelor of Science in Business Administration from the University of Wyoming. He is an active member of the Probate Section of both the California State Bar and the Sonoma County Bar Association.

17 Years of Caring for My Wife with Alzheimer’s - Lessons Learned

A spirited mother and civic activist, Martha Maddux had just turned 50 when she was diagnosed with early onset Alzheimer's in 1997. Her husband Carlen was a career journalist, editor, and magazine owner in the Tampa Bay area who also was Martha's primary caregiver for 17 years. Carlen is the author of the book, A Path Revealed: How Hope, Love, and Joy Found Us Deep in a Maze Called Alzheimer's.

Changing the Culture of Ageism

Jeff Rubin, author and advocate for positive aging, shares these thoughts about how we can start (or continue) to value insights about our lives observed by people of all ages, from young children to older adults.

Top 10 signs your loved ones may need senior care

We Do The Homework For You

We are here with personalized, professional service to support you and relieve the stress of finding the care that your loved one needs. We personally visit every senior living community we present to you to ensure they maintain the safety and security you expect. Together, we will find the living solution that will provide the best quality of life possible for your loved one. Following is our process to learn more about your loved to assist in finding the best options:

About Marcy Baskin

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Marcy Baskin, Managing Director of Senior Care Authority, a private Case Manager, is able to partner with you to understand your options, plot a course, and maneuver through the twists and turns of eldercare.

Trained at Sonoma State University as a Patient Navigator and Family Advocate, she is a seasoned survivor of her own family in just such a crisis. Marcy founded ElderRoads, a private eldercare navigation practice and has helped many, many families find their way through the maze of information, identify priorities and preferences, and work within those parameters to help sort through the daunting number of options.

She is familiar with residential care options in the area, understands the resources available to famllies, and can help you navigate the sometimes murky waters of senior care. With empathy, compassion, and kindness, she will be your partner and advocate as you find the right fit and appropriate solutions for your loved one. Rare is the family who is sufficiently prepared for the changing healthcare needs of an aging loved one. Decisions need to be made, information gathered, resources identified and located. Usually an adult child or spouse is tasked with all of this and has to navigate transitions through an emotionally charged and demanding landscape. Pile on the possibility of family dynamics, financial stress, and managing one's own life and you have a recipe for distress and overwhelm.

Marcy remembers what it felt like to suddenly find herself in a position of "parenting her parents", needing to make critical decisions on their behalf, and not knowing where to turn for help. Her motivation for doing this work comes from the personal challenges she experienced and the desire to make a difference in the lives of families who find themselves in what are often challenging circumstances.

Marcy is also creator and director of ElderCare Consulting training and the Peace of Mind program for the Senior Care Authority network, and author of the book "Assisted Living: Questions I Wish I Had Asked".

Marcy is always happy to help with all the necessary services related to assisted living facilities or residential care homes for your loved ones in San Francisco North Bay. You can see assisted living facility reviews in San Francisco North Bay Area on her corporate page.