Senior Placement Services
No Service Fees

Find Senior Living and Care Options
Senior Care Authority has the expertise to help you identify and access all available options in assisted living and memory care in Sonoma, Marin, Napa, Solano and Mendocino Counties. We offer no-cost services to help you find appropriate senior living when your loved one can no longer care for themselves at home. Our personalized, face-to-face assistance can help relieve some of the stress and overwhelm during this difficult transition - our expertise and compassion will help lighten the load for you and your family.

Elder Care Consulting
Service Fees May Apply

Get individualized assistance with your loved one
Sometimes families just need more help. Decisions and transitions for an aging loved one can be so challenging! We can help with exploring in-home care options, caregiver selection, facilitation of meetings with family members, access to valuable resources, or regular visitations with a loved one to provide you with peace of mind. Whatever is required, we will tailor our assistance to support your family’s specific needs. 

Future Trends in Senior Living

Steve Moran is a celebrated publisher, writer and speaker who is known for his passion and commitment to the field of senior living. Through Senior Housing Forum, an extremely popular blog in our field, he takes on the tough topics that most others won't. More importantly, he elevates our field by talking about the positive contributions individuals and organizations are making to improve the lives of elders and team members.

Ten Things to Understand About a Skilled Nursing Facility (SNF)

Skilled Nursing costs are covered by Medicare if the stay is for post-acute rehabilitation (usually following an injury or illness requiring a minimum of three overnights in the hospital, for up to 100 days). Medicare monitors progress and may stop paying if it is deemed that the patient can no longer improve by staying at the SNF.

Essential Conversations For Families

There are those subjects that we often avoid discussing with our family. Sometimes it can be privacy issues, or discomfort in asking questions that have until now been considered off limits. If and when a sudden illness or accident occurs and your loved one is no longer able (whether temporarily or permanently) to manage their affairs, someone needs to be at the helm, ensuring bills are paid, pets are cared for, obligations fulfilled.

Reinventing Retirement for Boomer Men

Dr. Thelma Reese, author of The New Senior Woman: Reinventing the Years Beyond Mid-Life, and also wrote The New Senior Man to satisfy the numerous requests from men who wanted their own book. She is the creator of the blog, www.ElderChicks.com, and is a retired professor of English and Education.

Minimizing the Stress of a Move for Seniors

Pete Shrock is Co-Founder & Chief People Officer at Legacy Navigator and for the past 15 years, Pete has served as an emotional first responder in situations of grief, trauma, and crisis both locally and on a national level. His early contributions in social work led to a 10-year career as the Chief Program Officer for Comfort Zone Camp, a bereavement camp for children. Most recently, Pete partnered with Craig Shealy and Matt Paxton to create Legacy Navigator, a full-service estate management company. Pete brings a deep understanding of the grief that accompanies death or other difficult transitions like downsizing or divorce. In 2017 Pete was named one of Richmond’s Top 40 Under 40.

Alzheimer’s Silver Lining

Eliezer Sobel is the author of one of the first series of books designed for Alzheimer’s and dementia patients: Blue Sky, White Clouds: A Book for Memory-Challenged Adults and is also the author of numerous other books, blogs for PsychologyToday.com Eliezer is first and foremost a son: his mother is 94 and currently in her 18th year of Alzheimer’s, and his late father passed away at 93 following a Traumatic Brain Injury and subsequent dementia after falling down a stairwell. Eliezer and his wife Shari Cordon moved in with his parents that same night and have managed their care ever since.

Top 10 signs your loved ones may need senior care

We Do The Homework For You

We are here with personalized, professional service to support you and relieve the stress of finding the care that your loved one needs. We personally visit every senior living community we present to you to ensure they maintain the safety and security you expect. Together, we will find the living solution that will provide the best quality of life possible for your loved one. Following is our process to learn more about your loved to assist in finding the best options:

About Marcy Baskin

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Marcy Baskin, Managing Director of Senior Care Authority, a private Case Manager, is able to partner with you to understand your options, plot a course, and maneuver through the twists and turns of eldercare.

Trained at Sonoma State University as a Patient Navigator and Family Advocate, she is a seasoned survivor of her own family in just such a crisis. Marcy founded ElderRoads, a private eldercare navigation practice and has helped many, many families find their way through the maze of information, identify priorities and preferences, and work within those parameters to help sort through the daunting number of options.

She is familiar with residential care options in the area, understands the resources available to famllies, and can help you navigate the sometimes murky waters of senior care. With empathy, compassion, and kindness, she will be your partner and advocate as you find the right fit and appropriate solutions for your loved one. Rare is the family who is sufficiently prepared for the changing healthcare needs of an aging loved one. Decisions need to be made, information gathered, resources identified and located. Usually an adult child or spouse is tasked with all of this and has to navigate transitions through an emotionally charged and demanding landscape. Pile on the possibility of family dynamics, financial stress, and managing one's own life and you have a recipe for distress and overwhelm.

Marcy remembers what it felt like to suddenly find herself in a position of "parenting her parents", needing to make critical decisions on their behalf, and not knowing where to turn for help. Her motivation for doing this work comes from the personal challenges she experienced and the desire to make a difference in the lives of families who find themselves in what are often challenging circumstances.

Marcy is also creator and director of ElderCare Consulting training and the Peace of Mind program for the Senior Care Authority network, and author of the book "Assisted Living: Questions I Wish I Had Asked".

Marcy is always happy to help with all the necessary services related to assisted living facilities or residential care home for your loved ones in San Francisco South Bay. You can see assisted living facility reviews in San Francisco North Bay Area on her corporate page.